Power of Customer Data Platforms in the Restaurant Industry
Customer Data Platforms (CDPs) are revolutionizing the way restaurants engage with their customers. In this podcast, Kendall Ware, with extensive experience in leading global brands like Cinnabon and Carvel, discusses the significance of CDPs. While CDPs have been around in other industries, their adoption in restaurants is relatively new. Kendall sheds light on their importance, emphasizing the need for a comprehensive solution that integrates all customer data seamlessly. From transactional data to customer preferences, CDPs offer a unified source of truth. Kendall also addresses challenges in implementation and monetization, highlighting the transformative potential of CDPs in restaurant operations.